Branding of organic products store.
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The branding has been built based on the idea of caring for people.
The logo consists of the Stork, which symbolizes goodness and happiness of Ukraine, and the Basket with the gifts of nature, which the stork carries. The basket is a symbol of prosperity, and the sun and fields are natural products of nature.
Also, the hero of the brand, the Stork Terry, has been created. He is based on the logo and represents the mood of the brand. Terry helps other parts of the brand effectively communicate with customers.
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